Private sector urged to invest in local applications –

The Chief Executive Officer of the Ghana Investment Promotion Centre (GIPC), Yofi Grant, is asking private sector players to invest in local tech application to push the country’s digitalization drive.

In recent times, a lot of start-ups attempt to fuse technology into their work, relying on mobile apps for a wider reach to customers.

Speaking at a digital forum by Techgulf Ghana Limited, Yofi Grant, said more investments into local digital products will help the country become a digital hub in Africa.

“It’s a limited opportunity to exploit the opportunities presented by technology to provide solutions to the problems that we have. And that, of course, means investment in the sale and distribution of digital products, such as music, movies, novels, content for companies, data about people, marketing strategies, and all that. Also, there’s already a market for local application contents, considering the high mobile penetration rate that we have. And we would urge the private sector to focus your attention on that market.”

He continued, “By 2050, Africa’s population will be about 2.5 billion souls and that will be one-quarter of the world’s population. Can you imagine the markets that, that will create for tech applications? As at 2018, the global wealth for mobile apps was about 365 billion as reported in the literature and currently, it is estimated for almost a trillion by 2023. We have to take a portion of that market.”