25th Trade Fair Exhibition Goes Digital

Dr. Agnes Adu

The Ghana Trade Fair Company Limited (GTFC) says this year’s exhibition will be held virtually.

This year’s international trade exhibition, the 25th of such fairs, will be held in collaboration with the Ministry of Trade and Industry, Ministry of Foreign Affairs, Ministry of Local Government and Rural Development, Ministry of Food and Agriculture, Association of Ghana Industries, Council for Scientific and Industrial Research and the Ghana National Chamber of Commerce.

The exhibition commenced on February 27 this year, and is billed to end on March 28, 2021. It is on the theme, “Developing New Trade Opportunities Through Digital Channels”.

The first virtual edition is being held on the Ghana Trade Fair Company’s website – www.tradefairgh.com.

Management of the company noted in a statement that the exhibition had been structured to advance efforts in improving the value addition policy initiated by the government.

Chief Executive Officer of Ghana Trade Fair Company, Dr. Agnes Adu, in a statement said the 25th edition had had to be held virtually because of “the global Covid-19 pandemic and its attendant restrictions on physical gatherings.”

She added that there were “ongoing construction at the premises of the Trade Fair Company as part of the redevelopment project of the entire 156 acres site to turn it into a modern, mixed-use commercial estate with convention and exhibition facilities as its centrepiece.

She explained that “the project has begun with the demolishing of structures including the pavilions in which international fairs were hosted, and was expected to last a couple of years.

She said, “Over 500 foreign and local exhibitors have been invited and are expected to participate in this year’s edition of the international trade fair.”

She indicated that adequate interventions had been put in place to ensure the benefit of exhibitors, adding that, no challenges have been recorded so far.

“The exhibition will have pavilions or businesses from Ghana and several other countries in Africa and beyond with a potential market population of 250 million people and will offer exhibitors and visitors the opportunity to connect and interact in a virtual world,” she said.

She further called on Ghanaians and other related stakeholders to help support and participate in the course of putting Ghanaian businesses on the global stage.

BY Daniel Bampoe